Always Choice #2? How to Market and Sell Yourself Today
Every time you leave an interview, a prospect meeting, or a networking conversation, someone in that room has to explain you to someone who wasn’t there. A hiring manager briefs the VP. A recruiter updates the search committee. The procurement lead needs to share the possible vendors with the business owner. In each case, they’ll […]
Your Network Isn’t Gone. It’s Dormant.
Most job seekers know referrals matter. Almost none of them have a system for generating them. You are 14 times more likely to get hired through a referral than through a cold application. That is not a motivational stat. It is a strategy question: if referrals work that well, why isn’t your search built around […]
What 20 Million LinkedIn Data Points Say About Getting Seen
Most advice about LinkedIn visibility is opinion dressed up as strategy. Post more. Comment on everything. Use this hook formula. None of it is grounded in actual data about what happens when you hit send. This week, I reviewed a large-scale analysis of 13 million connection requests and 6.7 million messages from Expandi, plus separate […]
Why AI-Driven Restructuring Is Displacing Leaders Differently
I want to tell you what I’m actually seeing in my work with senior leaders right now, because it doesn’t look like the restructuring stories from five or ten years ago. Enterprise AI adoption in recruiting sits at 51 percent today. It’s projected to reach 81 percent by 2027, inside a market already worth 8.2 […]
The Three Reasons Your Search Stalled After Summer (And How to Fix Each One)
If your search was moving in the spring and went quiet by June, you are not imagining it. Something did change. It just was not the market. I see this pattern every year around this time. A search picks up momentum in the first half of the year, slows down over the summer, and then […]
Your Resume Isn’t Flat. It’s Untold.
The Move Stop optimizing your resume for a system that no longer exists. For years the advice was simple: match the keywords, mirror the job description, beat the ATS. That advice is 3 to 5 years old, and the systems it was written for are gone. Generative AI now reads your resume the way a […]
Quiet Hiring: What It Means for Your Search
Most of the roles that matter never make it to a job board. If your search strategy still starts and ends with applications, this week’s issue is for you. THE MOVE Stop applying. Start being findable. Here’s what most people miss about the current job market: the majority of senior roles are filled before they’re […]
Stop Guessing What to Post: The 3-Question Filter for Experts
I hear a version of the same sentence almost every week. “I know I should be posting on LinkedIn. I just don’t know what to say.” That sentence usually comes from someone with fifteen, twenty, thirty years of real experience behind them. They’re not short on knowledge. They’re short on a way to decide what’s […]
Stop Getting Passed Over: How to Market and Sell Yourself
You’re good at what you do. That was never the question. The question is whether anyone else knows it. If you’ve been passed over for a role, lost a client to a weaker competitor, or watched a less qualified person get the opportunity you wanted, the problem usually isn’t your skill set. It’s that you’ve […]
Why Your LinkedIn Strategy Stopped Working (And What To Do About It)
If you have noticed your LinkedIn posts getting less traction than they used to, you are not imagining it. Something changed. LinkedIn shifted the way it decides who sees your content. It is no longer just counting likes and comments. The platform now uses AI to understand what your post is actually about and who […]